by Jackie Brown | Branding, Creativity, Marketing
The creative process: organic, nonlinear, unpredictable and very distinct to each person. Are you respecting that process? Providing a safe space for ideas to blossom? I’ll never forget an executive from another department demanding on-the-spot ideas when I was the...
by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Whether we’re talking about a workplace or a person, being creative elevates the impact we have in the world. Creativity, what some might call the intersection of imagination and intellect, propels innovation and society at large. Yet, allowing ourselves and our...
by Jackie Brown | Advertising, Copywriting, Creativity, Design, Marketing
If we only had the time to spend on the creative process, surely the work would be better, right? We’d get better results, if we could calm the chaos a bit. THEN our big ideas can come through. I don’t know about you, but it seems to me that chaos is just the name of...
by Jackie Brown | Advertising, Branding, Copywriting, Creativity, Design, Marketing
Pandemic, economic recession, social unrest, home/work/school changes and you’re supposed to come up with some clever ad headline by the end of the day? Working as a marketer inside a credit union or community bank is hard enough already: daily fires to put out,...
by Jackie Brown | Marketing
How Brand-building Can Strengthen Your Financial Institution During The Pandemic And Into The Future (This article first appeared on CUInsight.com July 2020) Where do we go for stability when so much around us is in turmoil? As we all face these ever-fluid economic...
by Jackie Brown | Marketing
Here’s the third article in my Lessons Learned series. There’s an introduction and back story article, then the article describing our clear and constant communications, and this one covering the messaging, and lastly I’ll cover what we learned about...
